Most executives today understand that if their companies are to thrive in an increasingly competitive and dynamic marketplace, they must hire and retain the most talented employees. This has created imperatives to recruit job candidates solely on the basis of merit, and reward and promote employees based on their work performance.
Adding to these increasingly competitive pressures, companies are now at the center of intensely charged debates about racial and gender inequality. Facing a greater need than ever to demonstrate a commitment to diversity, inclusion, and racial justice, corporate executives, even those with openly progressive ethos, have struggled to rectify demographic imbalances in their organizations. For example, Google’s US workforce is just 32.0 percent female and only 3.7 percent Black, per the Google Diversity Annual Report 2020. To improve the recruitment and retention of underrepresented employees — and, importantly, to show that their decisions about whom to hire, reward, and promote are based on objective, fair, unbiased criteria — some companies have become eager to dismantle any role that bias might play in employment decisions and outcomes.
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