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Kristen McNeill

Research Findings

Elaborating on the abstract: Group meaning-making in a Colombian microsavings program

October 30, 2020

What happens when official information aimed at changing people’s behaviors clashes with popular accounts and folk theories? In a time of conspiracy theories and conflicting narratives about everything from pandemic precautions to TikTok, this question is often top of mind.

In a recent article with Laura Doering, we examine this question in the context of a financial inclusion program in Colombia. Financial inclusion, or the incorporation of low-income consumers into the formal financial sector, has become a priority for governments, banks, and international organizations around the world, and Colombia is no exception. According to the World Bank, fewer than half of Colombians have a bank account, and the poor are especially unlikely to have one. 

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