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Jürgen Mihm

Research Findings

Why should you work with a creative star?

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June 10, 2019

Virgil Abloh, Louis Vuitton(LV)’s men’s artistic director, and founder of Haute streetwear label Off-White, admits he learned a lot from his LV predecessor, and former mentor, Kim Jones, now creative director for Dior Homme.

The two first met in 2007 when Virgil was a virtual unknown and Kim, a prominent designer renowned for successfully blending high fashion and streetwear. Virgil reflected on his dream of collaborating with Kim, who he had admired for years: “I slept on his couch in a front room in Maida Vale and forced him to teach me stuff; I spent a summer sitting there with him.”

Like every aspiring innovator, Virgil knew that working closely with stars such as Kim would be good for him. Indeed, stories of junior designers learning from creative masters are common in various industries. However, what do you get by working with a creative star beyond fame and connections? And does it actually make you more creative?

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