
The burgeoning literature on the platform economy has shown us a great deal about how digital technologies have reshaped the distribution of power within contemporary capitalist societies. But this literature has exhibited two notable weaknesses: the rarity of historical approaches (especially notable in the literature on gig work, which has heavily relied on interview and ethnographic methods) and the tendency to neglect political influences, (which have often hastened the growth of high tech firms in myriad ways). Both of these limitations are addressed in Kathleen Thelen’s new book, Attention Shoppers! American Retail Capitalism and the Origins of the Amazon Economy. Though it does not deal with platform capitalism as its central focus, the book provides a rich comparative-historical analysis of the political structures that have led to the dominance of retail giants like Walmart and Amazon. The result is a model of skillfully executed scholarship that holds important lessons for scholars and activists concerned with the ascent of the digital behemoths that have come to dominate so many facets of our everyday lives.
Continue Reading…




