May 2025

At this point it has become common knowledge: leveraging your social capital will help you on the job market. We hear it from scholars, who illustrate the benefits that job candidates get from referrals; from career counselors, who encourage us to reach out personal contacts at companies where we hope to work; and online, where we are relentlessly reminded to expand our professional networks to advance our careers. To get a job, it often seems, you have to know someone.

Yet leveraging connections during the job search is at odds with another widespread belief, that hiring should be meritocratic, based on candidates’ qualifications rather than their connections. This gives rise to a tension. On the one hand, we want to maximize our chances of getting the job by getting a foot in the door. On the other, we feel committed to the principle of meritocracy and concerned that using connections may shade into nepotism.